According to Forrester report (North America and Europe Email Architecture Online Survey), 56% of the companies prefer a hybrid of on-premise and external email services is the most preferred option.
While, the biggest benefit of cloud-based email services is that it is cheaper than running your email on-premise. Security, full control over data and process along with customization and integration with other systems are the main reasons why enterprise choose on-premise email setup. The hybrid approach, however, sees a vendor giving customers the best of both worlds by allowing them to maximize the benefits of both a hosted delivery model and those of the on-premise model.
The key however to finding a balance between both delivery models is to adapt according to the business’s needs. And while security, availability and flexibility have a role to play in arriving at the correct mix, the most important role is played by the mix of users in an organisation.
In any organization small, medium or large there exists three distinct type of Users:
- Management Team (mobile users requiring 24×7 access to email)
- Back office staff (desktop users with mostly office use)
- Field staff (mobile users with intermittent use).
The only variable being the number or count of users profile in each category depending on the Type and Size of an organization.
One size does not fit all…simply put a purely hosted or On Premise setup (Proprietary or OSS) based product will either end up in very high costs or in compromising on the performance.
Therefore a Hybrid setup that combines any two approaches offers the best solution that makes business, security and technical sense.
Ashok is working on both, the channel program and the direct-to-customer sales at Mithi. Instrumental in building partnerships with large system integrators and ISPs such as HCL, Wipro, CMC etc. Ashok still loves selling directly to customers.