- Fixed-line and PC penetration is very low in India and mostly concentrated in the urban areas.
- The cost of a personal computer and internet connectivity is very high which makes it nonviable for majority of the population.
Ashok is working on both, the channel program and the direct-to-customer sales at Mithi. Instrumental in building partnerships with large system integrators and ISPs such as HCL, Wipro, CMC etc. Ashok still loves selling directly to customers.