Presence is a state, when even a non-seeker knows about your brand and offering.How is this possible? By the reach of the value you deliver, By word of mouth (obviously due to the remarkable value you offer), By having enough news worthy content, By being an active contributor to forums frequented by prospective customers. etc, By working with inbound leads to help them make a choice (any choice). It is about building an association of your brand in the mind of a potential customer….Read complete article here
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