Marketing Operations Associate

Marketing Executive

Committed to making technology-driven solutions useful, useable, and affordable, Mithi Software Technologies Pvt. Ltd., is a leading cloud-based SaaS solutions provider of business communication and data lifecycle management solutions that delivers high performance at optimal costs.

With a rich history of pioneering product ventures and a strong focus on innovation, Mithi has been at the forefront of software product development for years. Our team brings together extensive experience in building cutting-edge software products across multiple generations of technology.

At Mithi Technologies, we foster a collaborative and inclusive work environment that encourages creativity, continuous learning, and personal growth. We value diversity and believe in creating opportunities for everyone to thrive and excel in their roles.

Join us as we embark on an exciting journey to empower businesses worldwide with on-demand data lifecycle management services.

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Position Summary

As a Marketing Executive, you will play a pivotal role in planning, executing, and managing various marketing activities to promote our products and enhance brand visibility. Your responsibilities will include creating and leveraging compelling marketing content, managing digital presence, collaborating with cross-functional teams, and executing a comprehensive go-to-market strategy. Your expertise and dedication will contribute to the growth and success of our marketing initiatives.

Position Summary

As a Marketing Executive, you will play a pivotal role in planning, executing, and managing various marketing activities to promote our products and enhance brand visibility. Your responsibilities will include creating and leveraging compelling marketing content, managing digital presence, collaborating with cross-functional teams, and executing a comprehensive go-to-market strategy. Your expertise and dedication will contribute to the growth and success of our marketing initiatives.

RESPONSIBILITIES:

As part of the marketing team, your role will include the following in either a lead or a collaborative role:

Collaborate with the marketing team to manage the company's digital presence, including marketplaces, social media platforms, and profiles, to drive brand awareness and engagement. Develop and execute email marketing campaigns, including crafting impactful messages, managing subscriber lists, and analyzing campaign performance.
Monitor and analyze key marketing metrics, such as website traffic, conversion rates, and social media engagement, to measure campaign effectiveness and make data-driven recommendations. Optimize website content and landing pages for search engine optimization (SEO) to drive organic traffic and improve search rankings. Utilize digital advertising platforms, such as Google AdWords and social media ads, to drive targeted traffic and generate leads
Plan, manage, and execute marketing routines, such as webinars, PR, events, etc., and create a wide range of engaging content such as blogs, white papers, infographics, videos, and more. Create compelling and engaging content for various marketing channels, including social media, websites, email, and advertisements.
Ensure effective content distribution through various campaigns and channels to maximize reach and impact. Edit content for structure, purpose, voice, grammar, and clarity to ensure high-quality deliverables. Develop and report on content metrics to measure content performance and track key insights. Monitor online reputation and respond to customer reviews and inquiries in a timely and professional manner.
Conduct market research to gain deep insights into buyer behavior, purchasing criteria, and competitive landscape. Identify new opportunities and stay updated on industry trends.
Manage the growth of inbound leads from various marketing channels, ensuring lead quality and conversion. Enhance the popularity and inbound connections/links to our company website and social media platforms.
Collaborate with the content, marketing, vendors, and internal product teams to conceptualize and develop compelling marketing content. Work closely with cross-functional teams to build and execute a go-to-market strategy aligned with target segments and global content. Collaborate with cross-functional teams to coordinate product launches, promotional activities, and event planning.
Foster engagement and build active communities around our products and solutions, driving conversations and interactions.
Uphold professionalism and ethical conduct in all customer and partner interactions

RESPONSIBILITIES:

As part of the marketing team, your role will include the following in either a lead or a collaborative role:

Collaborate with the marketing team to manage the company's digital presence, including marketplaces, social media platforms, and profiles, to drive brand awareness and engagement. Develop and execute email marketing campaigns, including crafting impactful messages, managing subscriber lists, and analyzing campaign performance.
Monitor and analyze key marketing metrics, such as website traffic, conversion rates, and social media engagement, to measure campaign effectiveness and make data-driven recommendations. Optimize website content and landing pages for search engine optimization (SEO) to drive organic traffic and improve search rankings. Utilize digital advertising platforms, such as Google AdWords and social media ads, to drive targeted traffic and generate leads
Plan, manage, and execute marketing routines, such as webinars, PR, events, etc., and create a wide range of engaging content such as blogs, white papers, infographics, videos, and more. Create compelling and engaging content for various marketing channels, including social media, websites, email, and advertisements.
Ensure effective content distribution through various campaigns and channels to maximize reach and impact. Edit content for structure, purpose, voice, grammar, and clarity to ensure high-quality deliverables. Develop and report on content metrics to measure content performance and track key insights. Monitor online reputation and respond to customer reviews and inquiries in a timely and professional manner.
Conduct market research to gain deep insights into buyer behavior, purchasing criteria, and competitive landscape. Identify new opportunities and stay updated on industry trends.
Manage the growth of inbound leads from various marketing channels, ensuring lead quality and conversion. Enhance the popularity and inbound connections/links to our company website and social media platforms.
Collaborate with the content, marketing, vendors, and internal product teams to conceptualize and develop compelling marketing content. Work closely with cross-functional teams to build and execute a go-to-market strategy aligned with target segments and global content. Collaborate with cross-functional teams to coordinate product launches, promotional activities, and event planning.
Foster engagement and build active communities around our products and solutions, driving conversations and interactions.
Uphold professionalism and ethical conduct in all customer and partner interactions

QUALIFICATIONS & SKILLS:

Our ideal candidate would possess some if not all of the below qualifications:

A graduate degree for this post is mandatory. MBA candidates with a science or engineering background would be preferred. The ideal candidate would possess a passion for inbound and content marketing, exceptional writing skills, and a keen eye for detail. A knack for measuring and analyzing content performance would be valuable in this role

Candidates from other backgrounds who possess the necessary skills and experience in marketing are also encouraged to apply.

Proven track record in marketing and relationship building
Knowledge of the cloud computing industry and related technologies
Marketing Analytics: Ability to analyze data and metrics to measure campaign performance, identify trends, and make data-driven decisions.
Content Marketing: Proficiency in creating and optimizing content across various channels to attract and engage target audiences.
SEO Knowledge: Understanding of search engine optimization techniques to optimize website content and drive organic traffic. Familiarity with search engine marketing (SEM) and search engine optimization (SEO) strategies.
Social Media Management: Experience in managing social media platforms, creating engaging content, and leveraging social media for marketing purposes.
Market Research: Proficiency in conducting market research, competitor analysis, and customer insights to inform marketing strategies. Analytical mindset with the ability to measure and analyze the results of content initiatives.
Email Marketing: Knowledge of email marketing best practices, including campaign creation, audience segmentation, and performance tracking. Experience in email marketing, Google AdWords, MS Office, and other relevant digital tools
Digital Advertising: Familiarity with digital advertising platforms, such as Google AdWords and social media ads, to drive targeted traffic and generate leads.
Copywriting: Strong writing and editing skills to create compelling and persuasive marketing copy across various channels. Proficiency in American English to create engaging and persuasive marketing content. Strong writing and blogging skills with a passion for inbound and content marketing.
Marketing Automation: Experience with marketing automation tools and platforms to streamline marketing processes and nurture leads.
Presentation Skills: Ability to create and deliver engaging presentations to internal teams and external stakeholders.
Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams.

QUALIFICATIONS & SKILLS:

Our ideal candidate would possess some if not all of the below qualifications:

Candidates from other backgrounds who possess the necessary skills and experience in marketing are also encouraged to apply.

Proven track record in marketing and relationship building
Knowledge of the cloud computing industry and related technologies
Marketing Analytics: Ability to analyze data and metrics to measure campaign performance, identify trends, and make data-driven decisions.
Content Marketing: Proficiency in creating and optimizing content across various channels to attract and engage target audiences.
SEO Knowledge: Understanding of search engine optimization techniques to optimize website content and drive organic traffic. Familiarity with search engine marketing (SEM) and search engine optimization (SEO) strategies.
Social Media Management: Experience in managing social media platforms, creating engaging content, and leveraging social media for marketing purposes.
Market Research: Proficiency in conducting market research, competitor analysis, and customer insights to inform marketing strategies. Analytical mindset with the ability to measure and analyze the results of content initiatives.
Email Marketing: Knowledge of email marketing best practices, including campaign creation, audience segmentation, and performance tracking. Experience in email marketing, Google AdWords, MS Office, and other relevant digital tools
Digital Advertising: Familiarity with digital advertising platforms, such as Google AdWords and social media ads, to drive targeted traffic and generate leads.
Copywriting: Strong writing and editing skills to create compelling and persuasive marketing copy across various channels. Proficiency in American English to create engaging and persuasive marketing content. Strong writing and blogging skills with a passion for inbound and content marketing.
Marketing Automation: Experience with marketing automation tools and platforms to streamline marketing processes and nurture leads.
Presentation Skills: Ability to create and deliver engaging presentations to internal teams and external stakeholders.
Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams.

PERSONAL SKILLS:

Our company is committed to integrity as a pre-condition and we look for the following skills in our team members. The more you match to the below, the better you will fit in:

Results-Oriented: Demonstrate a determination to exceed marketing targets and key performance indicators (KPIs) by adopting a results-oriented mindset. Show resilience and persistence in overcoming marketing challenges. Be self-motivated and target-driven with a passion for achieving marketing goals.
Creativity: Demonstrate a creative mindset to generate innovative marketing ideas, campaigns, and content that engage and resonate with the target audience.
Growth-Oriented: Embrace personal and professional growth opportunities through feedback, training, and staying updated on industry advancements. Maintain a continuous learning mindset to stay abreast of industry trends and best practices.
Analytical Mindset: Possess strong analytical skills to derive insights from marketing data and optimize performance. Pay attention to detail and accuracy in all marketing-related activities. Display meticulous attention to detail in all marketing materials, ensuring accuracy, consistency, and adherence to brand guidelines.
Strategic Thinking: Possess a strategic mindset to identify market opportunities, anticipate trends, and develop data-driven marketing strategies that align with organizational goals.
Problem-Solving Skills: Exhibit strong problem-solving skills, demonstrating resilience, adaptability, and a customer-centric approach in a fast-paced marketing environment.
Emotional Intelligence: Exhibit strong emotional intelligence to understand and empathize with customers, colleagues, and stakeholders, allowing for effective communication and relationship-building. Understanding and prioritizing customer needs to create customer-centric marketing campaigns and messaging.
Adaptability: Thrive in a dynamic business environment by being adaptable and flexible. Stay receptive to market trends and preferences. Embrace change and quickly adapt to new technologies, strategies, and market dynamics to stay ahead in the competitive landscape.
Organizational Skills: Display strong organizational and time management skills to effectively manage multiple marketing activities and meet deadlines.
Customer-Centric: Maintain a customer-centric approach and commitment to delivering exceptional service to customers.
Time Management: Efficiently manage multiple projects, prioritize tasks, and meet deadlines while maintaining high-quality deliverables.
Resilience: Maintain a positive attitude, perseverance, and resilience in the face of setbacks or obstacles, demonstrating the ability to bounce back and maintain motivation.
Team Player: Foster a collaborative mindset and actively contribute to a team-oriented marketing environment. Collaborate effectively with colleagues and stakeholders. Work effectively with cross-functional teams, stakeholders, and external partners to achieve common marketing objectives and drive collective success.

Join our team as a Marketing Executive and leverage your skills to drive successful marketing campaigns, enhance brand visibility, and contribute to the growth and success of our organization.