Collaborative Marketing: The Third P: From Push to Pull to Presence

….. Surely if you have more inbound traffic and leads, the chances of conversion to sale increase, but what is the yield? Are you able to convert a larger percentage of them to sale?

Presence is a state, when even a non-seeker knows about your brand and offering.

How is this possible?

By the reach of the value you deliver, By word of mouth (obviously due to the remarkable value you offer), By having enough news worthy content, By being an active contributor to forums frequented by prospective customers. etc, By working with inbound leads to help them make a choice (any choice).

It is about building an association of your brand in the mind of a potential customer….Read complete article here

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